Akeneo and TechDivision offer free assessment on product experience management (PXM)
Akeneo, as one of the leading providers of PXM software that can be seen as a successor to classic PIM solutions, together with TechDivision as an official Akeneo partner, is now offering a free online Product Experience Management Assessment with concrete recommendations on the subject of Product Experience Management.
E-commerce is constantly changing. Today, more than ever, customers demand a compelling and consistent brand experience wherever they shop. The goal of any manufacturer or retailer today is to provide a superior and unique shopping experience, resulting in higher conversion rates, lower returns, improved customer satisfaction and increased brand loyalty.
To do this, manufacturers and retailers must deliver a compelling and coherent story at all digital touchpoints throughout the shopping process.
Now that sounds all well and comprehensible — but how do you do it in practice? How can companies deliver product and shopping experiences and compelling content in the right context and for the appropriate channel?
Product Experience Management (PXM) is a relatively new discipline and in principle the logical and consistent further development of the familiar Master Data or Product Information Management (PIM). Essentially, PXM is about the provision of product information, which is, however, adapted and played out in the respective context — i.e. depending on the respective channel and the customer journey. While the PIM environment is about the description of articles and thus the “what”, PXM addresses the “how” and thus tries to make real shopping experiences possible.
In summary, PXM is about being able to provide the necessary basis for the best possible purchase decision by providing comprehensive product master data and basic information on the one hand (=obligation) and, on top of that, to deliver added value to customers and interested parties in the form of content elements (descriptions, background information, images, graphics, videos, etc.) that are precisely tailored to the respective channel and the sales situation in order to enable a genuine shopping experience and, in the best case, a conversion.
The PXM software provider Akeneo, together with the official Akeneo Partner TechDivision, is now offering a free PXM Maturity Assessment. After answering 14 questions, interested companies will receive a customized evaluation of their product experience management with concrete recommendations for action and a comparison with other companies. The test can be carried out free of charge at the following URL: https://www.techdivision.com/lp/pxm-assessment.
Note: The test is provided in German language. If you need it in English, please use the following URL: https://www.akeneo.com/pxm-maturity-assessment/
Akeneo distinguishes between the following three maturity levels in Product Experience Management:
PXM ADOPTER
A PXM Adopter has recognized the importance of Product Experience Management (PXM) and therefore seeks to provide product information through a single data source across all channels and markets.
PXM INNOVATOR
A PXM innovator seeks to place even greater importance on the topic of product information by optimizing collaboration between teams on product information and implementing a process to best deliver product information for the entire customer journey.
PXM CHAMPION
A PXM champion understands that optimal product information is the key to success. It has therefore put in place the structures and processes to deliver optimal product information, and thanks to a scalable and well-designed platform, can provide internal and external stakeholders with perfect product information at all times.
During the PXM assessment, the maturity level of interested companies is determined according to these three maturity levels. Based on this, concrete recommendations for action are given in a detailed report.
By the way: In spring 2020, we published a comprehensive article on current PIM-/PXM-Tools, which can certainly be very helpful as a basis of information.
If you have any further questions on the subject of PXM or require support in this regard, TechDivision’s digital experts will of course be happy to assist you at any time. Simply contact us!
